Dane Peter Pedersen is something of an internet entrepreneur and visionary and in the 1990s was a key player in building up a digital agency that delivered web technologies for some major UK brands. Peter went on to work for TV station Channel 4 where he led the successful delivery of the channel’s interactive offering online and on TV, and he managed the technical build of the scalable infrastructure and websites for Big Brother, E4, FilmFour and channel4.com.
As CTO of online gaming firm Blue Square, Pedersen was instrumental in facilitating information sharing between rival companies during the denial of service blackmail attacks targeting the UK industry in 2004. He also built the scalable on and off-shore infrastructure for international expansion and gaming and betting websites for Mecca Bingo, Grosvenor Casinos and 888Sports.
Later Peter was promoted from his role at Blue Square to CTO of its parent, The Rank Group Plc, where he was tasked with putting IT at the heart of some major and rapid change at the organisation. In 2008 Pedersen joined the dynamic new leadership team at online lingerie retailer Figleaves.com, where he is charged with scaling the technologies in preparation for growth.
Peter has been a non-exec Director since 2009, but is now Managing Director and a key adviser for DCV and the Nexus Group.